Think back to the last time you were looking to do business with a company or buy a product. Did you read the reviews? How much of an impact did the reviews or the star rating have on your decision to buy? Probably quite a bit of an impact. You just unknowingly exemplified a concept in marketing we call social proof.

What is social proof exactly? Social proof is the idea that people will make decisions and change their behavior based on what other people are thinking or doing. One of the most common examples of social proof is online…


If you’ve been following me for any period of time you’ve probably heard the name and you maybe already know what it is. But for those who don’t I am going to answer a simple question — what exactly is Google My Business?

Where do you go to find out more about a business? You probably hit the internet! The internet is full of different types of business directories like Yelp, TripAdvisor and the Yellow Pages (yes, it’s online now). …


Content — it’s everywhere. You’ve heard the word in a number of contexts but what does it mean and how can you use it to grow your business?

Simply put content is anything you can create that is meant to be consumed by other people. It’s an extremely broad definition because content itself is a very broad thing.

Content can be pretty much anything. It can be something small like a photo, graphic, comment on a social post, a Tweet, or an email. It can also be something larger like a YouTube video, a blog post like this one, an…


Creating a robust online profile for your business often hinges on your reviews. It’s not only about positive ratings but how many reviews you have in total. The more reviews the more legitimate your business looks and the more social proof comes into play when others are looking at your page. More reviews also means a higher local search ranking, which can be important to set your business apart from the competition.

Reviews are crucial but they are also easy to overlook. When was the last time you checked in on your Yelp or Google reviews? When was the last…


There are a lot of factors that go into creating a solid and positive online presence for your business — but there are perhaps none more important than online reviews.

Online reviews matter for a myriad of reasons and can easily make or break a business. Reviews show other customers what your company is about, how reliable your goods or services and how well you can serve their needs. Ignoring the bad reviews and not soliciting good ones from happy customers can put your business at a distinct disadvantage.

So are all online reviews the same? They all play a…


Email is at all of our fingertips.

When it comes to communicating online there are loads of bells and whistles to try and forget — but not email. Email was one of the first tools born from the Internet before Google, before Yahoo, before FaceBook… before everything. Despite being around for decades email continues to be one of the best tools for communication and has yet to be replaced.

For business owners email marketing is a crucial channel to communicate directly with current or prospective customers. Social media and content marketing are all great tools for communicating but email is personal. Email can be tailored to each…


Shame has been weaponized.

Savvy marketers, advertisers, influencers and media personalities have figured out that if you make people feel bad about themselves you can get them to buy anything.

Shame itself is just an emotion, a feeling of humiliation or negative self-consciousness regarding an action or aspect of your life. Shame has existed as long as consciousness but the level of manipulated, oppressive shame we feel culturally is a very modern problem.

Have you noticed how many beauty products are on the market right now? There is an $80 solution to everything. Tiny blemishes that exist on every face…


I used to think laziness was just another charming aspect of my personality I couldn’t help. But over time I have found that I’m certainly not lazy and don’t lack interest — I’m just afraid.

This weekend I was completely unscheduled aside from some freelance work I could sprinkle in whenever. I’ve been trying to read more and develop my writing portfolio so this seemed like the perfect opportunity to spend some time on both. But once my alarm went off on Saturday morning I lost all motivation and kept sleeping. …


I am the proud owner of an anxiety disorder. A diagnosis has never been nailed down, like most of us, because there is a lot of overlap when it comes to mental illness. All I know is my current state which I usually describe as a panic disorder with OCD.

I rarely talk about my triggers because I feel embarrassed that something so dumb can have such an impact on my life. It’s funny how something that is so horrifying and oppressive can look so stupid in hindsight. But I have learned they’re not dumb and my body’s reaction isn’t…


Photo by 2Photo Pots on Unsplash

I’ve always thought roller coasters were a lazy analogy. The ups and downs, undulations of life are hardly laid out in front of you in full view to anticipate. But for me roller coasters have a weird significance of their own through which I can see the progression of my relationship with anxiety — but only if I look back, not ahead.

When you end up having some kind of mental illness be it depression or anxiety you are usually able to see some small signs of it in your past. …

Britt Burrows

Former journalist, current marketer from Boston, Mass. www.brittburrows.com

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