Think back to the last time you were looking to do business with a company or buy a product. Did you read the reviews? How much of an impact did the reviews or the star rating have on your decision to buy? Probably quite a bit of an impact. You just unknowingly exemplified a concept in marketing we call social proof.

What is social proof exactly? Social proof is the idea that people will make decisions and change their behavior based on what other people are thinking or doing. One of the most common examples of social proof is online…

Britt Burrows

Former journalist, current marketer from Boston, Mass. www.brittburrows.com

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